Travel Distribution

3 min readJun 4, 2021


What Is Travel Distribution?

The travel distribution system is an evolving creature, there are always new players, consolidations, new technologies and devices. So how do you as a tourism operator keep pace? The first step is to understand the landscape and who are the initial players in online travel distribution.

However, large scale distribution remains a challenge, particularly for companies that sell multiple products, have contracts with multiple suppliers and work with hundreds and thousands of agents.

How Does The Travel Distribution System Work?

The travel distribution system has customarily been very structured with clearly defined functions for single role in the chain. However, online technology and company mergers have transformed the tourism industry, with an increasing amount of crossover in the roles and functions of different sectors of the distribution system. Businesses are engaging a mix of distribution partners to ensure the most impressive way of reaching their target consumers.

Both online and traditional distribution partners have the opportunity to work with each other and directly with products and customers. Therefore, it is vital to understand each partner’s role and how your product can advantage from their part in the distribution network.

How TripFro Simplifies Distribution?

TripFro with its Distribution and ERP capabilities enables large travel providers to aggregate content from multiple third-party suppliers, combine it with their direct contracts, dynamically apply pre-configured business rules and redistribute the inventory through a unified API across all their marketing channels.

Our distribution engine is an SOA (Services Oriented Architecture) based solution that allows companies to scale quickly while providing them the flexibility to integrate their existing technology.

Within the travel technology market, there are solution providers that offer solutions to various types of travel businesses under one roof, but also vendors that focus on a specific segment within the industry, e.g., leisure travel agencies, or DMCs, or TMCs the best fit is for you.

Using our unique web-services based architecture, they can pull and push data from their existing systems, be it their CRM, Accounting system or their PMS/CRS through APIs. A centralized system makes it easy for large companies to manage and control their distribution channels.

Another important thing to note here is that the extensive supplier integration experience that travel technology companies possess allows them to recommend the right suppliers in each region to get the best possible inventory for their B2C and B2B customers. Plus, they have ready connections for all major XML suppliers and can integrate their APIs into your website in a matter of days.

Some Of The Top Benefits Provided By This Solution Are:

Ø Multi-channel Aggregation and Distribution

Ø Centralized management of own as well as third-party inventory

Ø Extensive markup and revenue management for b2b channels

Ø Complete co-branding for all your distributors (b2b2c)

Ø Multi-level hierarchy (your distributors can also create members under them and so forth)

Ø Superior Connectivity

Ø Support for local currencies and languages

Ø Incorporation into existing systems to protect investments

Ø Chosen Display of Inventory (according to region, supplier, channel etc)

Ø Increased Efficiency And Productivity through automation

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